Personalisation can help you differentiate your product from hundreds of others, build a deep connection with customers, turn them into lifelong customers, and drive revenue.
In this ebook, you’ll get expert insights on personalisation strategies from a marketing expert with 10 years of experience, a CEO with extensive knowledge of CRMs, and a product specialist with a deep understanding of customer psychology.
Building a personalisation strategy that works
Learn a six-step framework for creating an effective personalisation strategy, from setting the right goals and building cross-functional teams to selecting the right technology stack.
Data collection and segmentation techniques
Discover ways to ethically collect customer data, create powerful segmentation models, and choose the right channels for personalized engagement that drive long-lasting loyalty.
Real-world success stories
Practical examples of how leading brands like Spotify, PiggyVest, Risevest, Kuda, and Amazon use personalisation to drive connection, customer loyalty and revenue.
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